• Featured Case Study / 03
Product Demo Video
I created a 60 to 90 second landing page video for Lead Recovery Works to replace a static demo graphic on their website.
Concept
Script
Voiceover
Screen Recording
Motion Graphics
Editing
• The Brief
Make the system easy to understand.
The system is easier to understand when you see it happen. So instead of explaining the product with a talking head, I built the video around the actual workflow.
Missed call
→
AI text
→
Customer reply
→
Qualification
→
Appointment
• How I approached it
The viewer first sees what has been lost. Then the system responds in real time and moves the conversation forward.
The problem
A lead calls and nobody answers.
The recovery
The system sends a text and starts the conversation.
The qualification
The lead responds and gets qualified.
The booking
The conversation moves toward an appointment.
• My Role
Concept
Figured out how to communicate the workflow in a short landing page video.
Script
Wrote the script and shaped the sequence around what the viewer needed to understand.
Voiceover
Handled the voiceover for the final video.
Screen Recording
Captured the product workflow needed for the demonstration.
Motion Graphics
Used motion to make the important parts of the workflow easier to follow.
Editing
Put the screen recording, voiceover and motion together into the final piece.
• The Final Piece
Show the system doing its job.
The final video combines screen recording and motion graphics to show the workflow instead of simply telling the viewer what the product does.
• At a glance
Landing page video
Production responsibilities
End to end video
• Looking back
The goal wasn’t to show everything the product could do. It was to show the viewer the part they needed to understand first.