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Content Direction + Script Development
I worked as a content creator and director for MemeQuake, handling the messaging, scripts and content system behind the project as it grew from a token launch into a broader AI trading ecosystem.
Content Direction
Script Development
Strategy
1 year engagement
• Building the Script System
Content
I designed the short form script structure from scratch around 135 to 145 words, with rules for pacing, rhythm and delivery.
That included:
Creating the format and rules that each video followed.
Making sure the scripts were built to work as short form videos, not just read well on paper.
CTA placement
Positioning the CTA intentionally instead of dropping it in at the end.
Testing
Using the first six videos to refine the system before scaling it.
Script format + six-part series
• Launch Strategy Strategy
For the content produced before the April 22, 2026 token launch, I kept the strategy focused on one goal: move viewers into the project Telegram. Every piece of pre launch content was built around that action instead of asking viewers to do different things across different videos.
• Scaling the Content Content
After launch, the content had to explain a more complicated ecosystem
That included:
Trading bot
Explaining what the bot did and the problems it was built to solve.
Inner circle
Creating onboarding content around the community, holding requirements and founding member status.
Access tokens
Explaining the recurring token release system and how it worked.
Ecosystem
Connecting the token, community, access tokens and bots into one story.
• The AI Avatars
I started with Kling and steadily improved both the AI avatar and character consistency over time. Achieving better results required more credits, as well as learning to use more advanced tools like HeyGen and Higgsfield.
Below are the first and most recent AI videos I created for Memequake’s channel.
Sales funnel
• At a glance
Word script format
Started from Scratch
Engagement length
• Looking back
It wasn’t enough to keep making videos. I had to create a structure that could explain the product clearly, keep the messaging consistent and give every video a reason to exist.
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